Under Armour Inc and Nike Inc have been at each other for years. In fact, in 2003 Nike sued Under Armour for using the term “Dri-Fit” on their products. This time Under Armour believes that Nike is using their trademarked slogan “I Will” in stores and in online media. Nike believes that the slogan is not distinctively associated with Under Armour, thus giving Nike the right to use it. Only time will tell which fitness brand will win this round.
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