Profit driven business and social activism are terms not commonly found together.
For Eduardo Balarezo though, a marriage of the two is paramount for global interdependence and successful localized economies. His apparel company, Lonesome George & Co., is more than a brand and its product. It has a message, a purpose.
The brand, product, and message all synergize to emphasize the importance of community. Lonesome George, working with and through their affiliates, supplies the community with empowering education to create new leaders and agents for local change. The objective is to create communities that will embrace the change required to protect itself and its surrounding natural habitats.
Read the Forbes article here.